Description

Working alongside a senior media buyer managing $2 million annually in ad spend was a transformative experience. Under his guidance, I learned advanced strategies that significantly enhanced my skills and approach to media buying.

One of the key strategies I mastered was leveraging AI tools to scale ad performance efficiently. I learned how to create 10 times more ad creatives in a fraction of the time, allowing for rapid testing and identification of 2-4 top-performing ads. These top-performing creatives were then consolidated into a separate campaign with a fixed budget, enabling a controlled environment where the best ads naturally attracted the most ad spend.

This approach not only maximized ROAS but also helped refine ad optimization techniques. AI became an integral part of my process, streamlining everything from creative testing to campaign management, and I gained deep insights into how marketing and AI intersect to drive results.

Through this collaboration, I developed a unique edge in creative testing, ad spend optimization, and using cutting-edge tools to consistently deliver exceptional campaign performance.